15 Jun 2015

Maserati Flagship Showroom Opening Ceremony in Hong Kong
9,600 sq ft luxury showroom created at a cost of more than $12 Million
Showcasing 9 of the Maserati’s Latest Models

The iconic Maserati MC12 will be on display for a limited period. 

Hong Kong, 15 June 2015 - As part of its continuous endeavors in bringing the unmistakable style and luxury of Maserati all the way from Italy to Hong Kong since 1994, Auto Italia Ltd, the official dealer of Maserati in Hong Kong and Macau, today announced the grand opening of its first flagship showroom, with Mr. Mirko Bordiga, Managing Director of Maserati Greater China; Mr. Benny Chong, Executive Chairman and Chief Executive Officer of Auto Italia Holdings Ltd and Mr. Tony Lam, Executive Director of Auto Italia Ltd. attending as the officiating guests. The new showroom is part of Auto Italia Ltd’s mission to establish the classic marque as the top choice among discerning local sports car enthusiasts in Hong Kong. To celebrate this grand opening, the iconic Maserati MC12 will be on display from today until June 28 at the new Kowloon Bay showroom, located at G/F, 23 Wang Chiu Road, Kowloon Bay. The new showroom exemplifies how Maserati remains true to its values by building cars where outstanding sporting performance is invariably combined with exclusive quality, comfort, luxurious interiors and elegant lines. The 9,600 square foot showroom, created at a cost of more than HK$12 million, mirrors the core brand values of Maserati. These are values that encompass the vibrant and exciting spirit of Italy, its renowned luxury and refinement, dynamics and performance, and, of course, everyday enjoyment. The expansive showroom, decorated with latest Maserati corporate branding, creates a stylish Italian environment in a space that can display up to nine Maserati at any one time. The cars in the showroom demonstrate the range, beauty and power of this magnificent marquee, while the showroom’s ambiance offers an unparalleled experience in luxury vehicle purchasing.


“Auto Italia Ltd is honored and proud to be the sole importer and distributor of Maserati in Hong Kong and Macau,” says Tony Lam, Executive Director of Auto Italia Ltd. “It is a role the company has carried with distinction for the past 20 years. My mission is not only to increase sales and continue with our exceptional reputation in after-sales service, but to also continue to make the total buying experience more and more pleasurable to our growing number of customers.” Lam says that Maserati sales are expected to continue to grow with the launch of a series of new models in near future.


Taking pride of place at the opening of the new Kowloon showroom will be the iconic Maserati MC12. The special exhibition of this magnificent marque will be held between June 15 and June 28. The company began racing the MC12 in the FIA GT towards the end of the 2004 season, achieving a total of 12 championship titles. Only 50 road versions of the MC12 were produced in 2004 and 2005. Its body is made entirely of carbon fibre and the exterior is only available in white and blue. It sports a 232-kilogram 5,998cc V12 engine and can accelerate from 0-100km per hour in 3.8 seconds and on to 200km per hour in 9.9 seconds, with a top speed of 330km per hour.


“We believe this incredible new showroom, along with all the other superb facilities now in place around Hong Kong, will bring even more pleasure and satisfaction to Maserati customers as they pursue their dreams of owning one of the world’s great cars,” says Mirko Bordiga, Managing Director of Maserati Greater China. Bordiga believes Auto Italia Ltd’s new Kowloon Bay showroom exudes the ideal ambiance to present a range of new Maserati models that will be rolled off the production line in the future. It has a relaxing and low-pressure environment, with stylish Italian-inspired lounges in keeping with Maserati’s corporate identity. “To present such elegant vehicles like the Maserati, we wanted a showroom that does our brand justice, and this showroom no doubt fits our very exacting requirements.”


Auto Italia now operates two showrooms - in Wanchai and Kowloon Bay. The showrooms are open Monday to Saturday from 9:00am to 7:00pm, and on Sunday and Public Holidays from 10:00am to 6:00pm. The two showrooms provide well-rounded service facilities and a more convenient purchasing experience to customers on both sides of the harbour.

Babelland Technology Limited